For the second year in a row, the Applied Global Business Learning (AGBL) program sent students to St. Xavier’s College, a Jesuit university in Ahmedabad, India. The AGBL program is supported by the Center for Global and Economic Studies.
This year’s trip took place during the first two weeks of January 2011, and included nine students, (Mr. Mike Hallberg, Mr. Nick Leak, Ms. Emma Lynch, Ms. Jasmine Madlock, Ms. Karen Martinez, Mr. Ryan Mehaffey, Mr. Mark Mueller, Mr. Emery Nelson and Ms. Kelsey Siebert) and their faculty advisors (Dr. David Clark and Dr. Steven Crane). The team consulted on two St. Xavier’s student run companies. The XPlant company is located in St. Xavier’s Biotechnology department, and it produces a decorative desktop plant cloned from plant tissue and sealed in a sterile test tube. The XOIC company is in the Chemistry department and it produces chemical products ranging from cleaning soap to decorative candles. Both companies are run by enthusiastic hard-working students and the Marquette team examined issues ranging from product development and safety to sales and marketing and made numerous recommendations to improve the operations of these companies.
The team also traveled to Bhiloda and Dediapada in rural India to provide business expertise to two new startups being sponsored by the St. Xavier’s Jesuits. In Bhiloda, a project supervised by Fr. Vincent Braganza, President of St. Xavier’s College is underway to empower women villagers by having them grow flowers in a greenhouse setting. These flowers which can be grown year round are then sold to visitors to local religious temples which generates a steady income source for their families. A second project located in Dediapada, a rural village in northwestern India is overseen by Fr. Lancy d’Cruz. This project encourages rural Indians to grow, market and sell high margin medicinal products from indigenous plant species. This effort protects local forests by limiting the foraging of indigenous species, and uses sustainable methods to grow these plants in small, easily irrigated farm plots. The project keeps the Adavasi (i.e., tribal) Indians on their land, and just as important,
their children in school rather than necessitating that they migrate to urban areas for work during certain times of the year. In both of these projects, the Marquette students analyzed their markets and helped the two groups develop marketing plans for their products.
The AGBL team and driver/translater Edwin at the inauguration of the Bhiloda greenhouse.
All who participated in this trip came back enlightened by the experience, and inspired by those they met on the trip. The AGBL Program Director, Dr. Heather Kohls is already working on the next India trip to New Delhi and Ahmedabad, scheduled for January of 2012.




